Our Team

We are passionate about people and their ideas.

FLOC5, is a women-owned business. We are a team of quality driven, detail obsessed designers. We guide a broad spectrum of people and ideas into a single direction while encouraging innovation and collaboration. With both retail and corporate clients our focus is to create human-centered brands inspired by story and purpose. We encourage clients to be creative, think critically, and dream beyond a logo to build a unique company and culture that promotes conversations, develops relationships, and connects people and places. 

 
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SARAH BESHEARS, AIGA, FOUNDER
*SLOGO: Dreams in Action. Empowering People + Brands. Growth and Success.  

Brand_ VISIONARY First Choice color_ TEAL Design Style_  SWISS MINIMALISM Clothing "can't live without"_ JEANS Beverage of Choice _ CROSSROADS FIZZ

Sarah founded FLOC5 with emphasis around design excellence and brand strategy. She brings brand, design, and marketing together to provide the best possible design-focused solutions. Through visioning sessions, designing & integrating complex branding systems across many market types, she covers a broad scope in the industry of design, and her projects span from small to large companies in both retail and corporate clientele.

Giving back is a priority. She is a member of AIGA, volunteers for a variety of not-for-profits around KC including A21 and her church. Past involvements include; AIGA KC, IIDA KC and pioneered the PR efforts for the first KC Design Week. 

 



ANNIE RICHMOND, WRITING + MARKETING + PR
*SLOGO: Making Connections, Celebrating Beauty 

Brand_ COLLABORATIVE First Choice color_ GOLD Design Style_  CASUAL ELEGANCE Clothing "can't live without"_ GREEN FIELD JACKETS Beverage of Choice _ BLACK COFFEE

Annie brings over 7 years of marketing maven with experience in strategy, communications, and event management within a variety of industries. Her strength is bringing each medium together to build a consistent brand story.

She is skilled in detail-oriented content creation and editing for web, social media, print, and direct mail. A self-motivated, right-brained creative with the ultimate goal of connecting people.

Some of her past experience includes working for IKEA Corporate, LEGOLand Discovery Center and SEA LIFE Aquarium, Parisi Artisan Coffee and more.
 


 
 
 

*slogo: definition - The "why" behind what we do. Origin: logo + slogan = slogo